In the busy world of brick and mortar business, grabbing the attention of people walking by is everything. While digital marketing gets a lot of hype, one of the most powerful and cost effective tools is right on the sidewalk. We’re talking about sandwich board signs. Also known as A frame signs or sidewalk signs, these simple, portable displays are your 24/7 salesperson, working to turn passersby into loyal customers.
A great sandwich board sign does more than just announce your name; it showcases your brand’s personality, advertises specials, and directly boosts foot traffic. Let’s explore how to make this classic marketing tool work for you.
Why Your Business Needs a Sandwich Board Sign
Think of a sandwich board sign as a friendly handshake for your storefront. It’s the first point of contact for many potential customers, and the numbers show just how powerful that first impression can be.
Boost Foot Traffic and Sales
Studies reveal the significant impact of signage on consumer behavior. A remarkable 76% of consumers have walked into a store for the first time simply because a sign caught their eye. Even better, about 68% of those people have made a purchase after a sign sparked their interest. Adding a single on premise sign can increase a business’s annual sales revenue by an average of 4.75%.
A Smart, Cost Effective Investment
Beyond just grabbing attention, on premise signs are incredibly cost effective. A study cited by the Small Business Administration found that signs can deliver impressions for a fraction of the cost of traditional media like newspapers, which average around $7.39 per 1,000 views. This makes sandwich board signs one of the most affordable and efficient advertising methods available. They are a small investment with a potentially massive return, helping to drive the 50% of new customers who are drawn to a business by its signage.
Choosing the Right Type of Sandwich Board Sign
Not all sandwich board signs are created equal. The style, size, and material you choose say a lot about your brand. Investing in a quality sign reflects the quality of your products and services, a belief held by 68% of consumers.
Material and Durability Matter
An outdoor sign has to stand up to the elements. A warped, faded, or rusted sign can actively discourage people from entering your store.
For this reason, it’s crucial to choose weather resistant materials. Powder coated aluminum and steel are excellent choices because the coating creates a protective finish that shields the metal from moisture, preventing rust and corrosion. Aluminum is a fantastic option for wet or humid climates since it is naturally resistant to rust. A sign made from durable materials will look polished for years, saving you money on replacements.
For businesses focused on sustainability, materials like bamboo, recycled aluminum, or sustainably sourced wood offer eco friendly alternatives that are both durable and attractive.
Common Styles to Consider
There are a few popular styles of sandwich board signs to choose from:
- Chalkboard Signs: These offer a rustic, DIY feel and can be updated easily. However, they can look messy if your handwriting isn’t neat, and chalk can run in the rain.
- Poster Holder Signs: These A frames have a slot or cover for printed posters. They are great for detailed graphics but require you to print new posters for every promotion.
- Changeable Letter Signs: Modern and clean, these signs use magnetic letters or peg letters. They are incredibly easy to update with new messages while always looking sharp and professional.
For a durable and minimalist option, consider the classic A-Frame Sign. It combines timeless design with robust, powder coated aluminum construction, ensuring your message always looks its best. These signs are often double sided, maximizing visibility by capturing attention from pedestrian traffic moving in both directions.
Standard Sizes and Dimensions
While there is no single universal standard, most A frame signs are designed to hold common poster sizes. Popular dimensions for the sign face include 18x24 inches, 22x28 inches, and the industry favorite, 24x36 inches. The 24x36 inch size offers a large canvas for bold messaging that is readable from a distance, making it ideal for most retail and hospitality settings. Smaller sizes are great for tight spaces or more subtle messaging.
What to Write on Your Sign for Maximum Impact
Your sign’s message is your chance to connect with people in a few short seconds. Effective design and clear communication are essential.
Keep it Short and Readable
Legibility is key. People walking by only have a moment to read your sign, so the message needs to be clear and concise.
- Visual Hierarchy: Start with a bold, attention grabbing headline. Follow with essential details in a smaller font. This guides the reader’s eye through the most important information first.
- High Contrast: Use a high contrast color scheme (like dark text on a light background) for the best readability.
- Font Size: A good rule of thumb is to have one inch of letter height for every ten feet of viewing distance.
Get Creative and Show Personality
Don’t be afraid to have fun with your sandwich board signs. A witty joke, a clever pun, or a beautiful drawing can make people stop, smile, and remember your business. In fact, 75% of consumers have told someone about a business just because its signage was interesting. A witty or visually appealing sign is very likely to be photographed and shared on social media, giving you free advertising that reaches far beyond the sidewalk.
Practical and Promotional Messages
Of course, sandwich board signs are also perfect for promotions. Use them to announce:
- Daily specials or a new menu item
- Happy hour details
- A weekend sale or promotion
- New product arrivals
- Simple directions, like “Entrance Around the Corner”
These signs are invaluable for a wide range of industries, from cafes and boutiques advertising daily offerings to real estate agents showcasing open houses.
Best Practices for Using Your Sandwich Board Sign
Once you have the perfect sign, using it correctly will maximize its effectiveness and ensure you operate safely and legally.
Strategic Placement and Safety
Place your sign directly in the path of foot traffic where it’s most visible, but be sure not to block the sidewalk or create a hazard. Always maintain clear passage for accessibility, ensuring there is enough space for wheelchairs and strollers. A clear width of at least 36 to 48 inches is a common requirement.
Check Local Regulations and Compliance
It’s wise to check your local city regulations, as some areas may have specific rules or require permits for sidewalk signs. Ordinances can dictate size, placement, and hours of operation. For example, some cities require signs to be brought inside when the business is closed. Complying with these rules helps you avoid fines and maintain a good relationship with your community.
Weatherproofing and Stability
A sign that blows over in the wind is a safety hazard and looks unprofessional. Choose a sign with a sturdy build and some weight. For added stability on windy days, many businesses use sandbags or other weights on the lower bars of the sign. Some A frame models are designed with features that allow them to flex in the wind, preventing them from tipping over.
Maintain a Professional Look
Your sign is a reflection of your business. Make sure it’s always clean, spelled correctly, and in good condition. Research has shown that over 50% of consumers have been discouraged from entering a store because of a poorly made or error filled sign. A clean, quality sign builds trust and confidence.
Keep Your Branding Consistent
Your sandwich board sign should feel like a part of your brand. Using your brand’s colors, fonts, and logo helps build recognition. Consistency is powerful; using a signature color can increase brand recognition by up to 80%. A cohesive look across all your touchpoints feels intentional and professional.
For businesses looking to create this unified feel, pair your sidewalk sign with an in store Menu Board for a seamless look. Alternatively, opt for a quick change Magnetic Letter Menu Board to keep specials and pricing consistent with your exterior messaging.
Investing in Quality: Finding the Perfect Sign
A well crafted sandwich board sign is an investment in your brand’s visibility and reputation.
Budgeting and Total Cost of Ownership
Prices can vary widely, from inexpensive plastic models to premium, design focused signs. While budget options starting around $100 exist, investing in a durable, well designed sign often provides better long term value. A quality sign made from powder coated aluminum can last for years with minimal maintenance. Consider the total cost of ownership, including the sign’s lifespan and a warranty (George & Willy products, for example, include a 2 year warranty).
Customization and Accessories
While some suppliers offer printing, many design led brands sell blank signs. This allows you to work with a local signwriter to apply custom vinyl decals, giving you a bespoke look without the high cost of full fabrication. Essential accessories may include extra letter sets for changeable message boards or sandbags for stability.
Storage and Portability
Look for signs that are easy to manage. The George & Willy A-Frame Sign, for instance, is not only weather resistant but also lightweight (weighing about 8.8 pounds) and foldable, making it easy to carry and store at the end of the day. To prevent theft, always bring your sign indoors overnight or consider using a simple chain and lock.
Explore the Rounded Sidewalk Sign to find a design that perfectly captures your brand’s aesthetic. For maximum visibility on wider streets, consider the Large Sidewalk Sign.
Frequently Asked Questions About Sandwich Board Signs
What is another name for a sandwich board sign?
Sandwich board signs are also commonly called A frame signs, sidewalk signs, or pavement signs.
Are sandwich board signs effective?
Absolutely. Studies show that a majority of consumers have entered a store based on its signage alone. They are a highly effective, low cost tool for increasing foot traffic and sales.
Do I need a permit for a sandwich board sign?
This depends entirely on your local city or municipality. It is always a good idea to check local ordinances to ensure you are compliant with sidewalk advertising regulations.
How do I make my A frame sign windproof?
Choosing a sign with a sturdy build and some weight is the first step. Some businesses use sandbags or other weights on the lower bars of the sign for added stability on windy days.
What is the best material for outdoor sandwich board signs?
Powder coated aluminum or steel are among the best choices. The powder coating provides a durable, weather resistant finish that prevents rust and keeps the sign looking great for a long time.
How much do sandwich board signs cost?
Prices can vary widely, from inexpensive plastic models around $100 to premium, design focused signs costing $400 or more. While budget options exist, investing in a durable, well designed sign often provides better long term value and a more professional appearance.
