Black Bakery display case with various breads inside and black labelling signs, with woman handling baked items

white bakery display case with breads inside and small black signs and a woman putting bread on a plate.

emma chamberlain standing behind a two tier bakery display case stacked with pastries and baked goods

acrylic display case with pastries on a wooden shelf against a patterned wall.

Small brass bakery display case door lifted

2 - Piece Bakery Display Set - George and Willy

₩78,000 off

2-Piece Bakery Display Set

Name: 2-Piece Bakery Display Set
Rating: 4.91 (376 reviews)

₩704,000 KRW ₩782,000

Bakery Display Case (Color)

Black White Brass

Bakery Display Case (Size)

Small Regular Large

Counter Signs - Set of 12 (Color)

Black White

Product variants

The foundation pieces every cafe needs for baked goods.

The 2-Piece Bakery Display Set pairs our Bakery Display Case and Counter Signs - Set of 12 to create a cohesive presentation and pricing system. Designed to work together visually and functionally, this combination keeps your counter organised, beautiful and consistent.

Built for daily hospitality use, each piece features durable materials and a minimal design that complements both modern and classic interiors.

Set includes:

1 x Bakery Display Case (Small, Regular or Large)
1 x Counter Signs - Set of 12

Set pricing applied - save 10%

Specifications

Bakery Display Case:

Small:
Width: 16.5″ (42 cm)
Height: 10.2″ (26 cm)
Depth: 15″ (38 cm)

Regular:
Width: 26.8″ (68 cm)
Height: 10.2″ (26 cm)
Depth: 15″ (38 cm)

Large:
Width: 38.6″ (98 cm)
Height: 10.2″ (26 cm)
Depth: 15″ (38 cm)

Material: aluminum, acrylic

Notes:
The small-sized case has a door that hinges upward.
The regular and large-sized cases have sliding doors.

Counter Signs - Set of 12:

Sign face:
Width: 3.5″ (9 cm)
Height: 1.7″ (4.3 cm)

Magnet letter tiles:
Width: .34" (.85 cm)
Height: .24" (.6 cm)

Material: powder-coated steel

What’s included:
1,680x magnetic letters, numbers, and symbols

FAQs

What is the Bakery Display Case made from?

The Bakery Display Case is made from scratch-resistant clear acrylic panels, not glass, so it’s lightweight and durable. The frame is powder-coated aluminum, designed to handle daily café use while keeping a sleek, minimal look.

Is the acrylic food-safe and easy to clean?

Yes — the acrylic panels are food-safe and simple to clean. Just use a soft cloth and mild soapy water; avoid harsh chemicals or abrasives. The smooth, frameless edges make it easy to wipe down between service.

What sizes are available?

The Bakery Display Case comes in Small, Regular and Large sizes to suit different counters and product ranges. All sizes fit perfectly on a standard café countertop without feeling bulky.

Can I stack the cases?

Yes, Bakery Display Cases of the same length can be stacked up to two high. Every bakery case comes with all of the necessary hardware to securely stack them vertically on your countertop. We do not recommend stacking one smaller case on top of a larger case due to uneven weight distribution.

Are the Counter Signs included in the bundle?

Yes — each bundle includes a full set of George & Willy Counter Signs in your choice of colour. They’re ideal for pricing, product names, or short menu notes, giving your display a consistent, professional feel.

Can the Bakery Display Case be used for non-food items?

Absolutely. Many customers use it to display baked goods, retail products, or small homewares. Its minimalist design suits any space that values presentation and simplicity.

Does the display case come pre-assembled?

Yes — it arrives fully assembled and ready to use straight out of the box. Simply place it on your countertop, fill it with your favourite products, and you’re good to go.

Where do you ship from?

We ship worldwide from our local warehouses in the US, Australia, and Europe, ensuring quick delivery with no hidden duties or tariffs for most regions.

What’s the best way to style this bundle in a café?

Pair the Bakery Display Case with our Counter Signs to create a clean, cohesive countertop setup. Add fresh pastries or sandwiches, keep the space clutter-free, and let the design do the talking.

View details

Great value cabinets that are well made

Great value cabinets that are well made, durable and look really sleek

Thanks so much for the kind words, Dane. Appreciate the support!

They are well made and create an upmarket wholesome look

They are well made and create an upmarket wholesome look. The ridges do really help align the letters which can be fiddly otherwise. A great product that will last and last…

Thank you for your kind review! We're stoked to hear you love the Counter Signs.

⭐️⭐️⭐️⭐️⭐️ 5/5 — Beautiful Display Case From George & Willy

⭐️⭐️⭐️⭐️⭐️ 5/5 — Beautiful Display Case

We added the George & Willy display case to our Pinecrest location and absolutely love it. We use it for our baked goods and it looks fantastic — clean, modern, and elevates the whole counter. The build quality is solid and feels premium. Our team and customers have both complimented it. Highly recommend!

A Waste Free & Aesthetically Pleasing Way to List Prices!

I own a refillery and my shop's mission is to create as little waste as possible while running our business. That's why I continuously choose G&W's products for my store. Zero plastic, minimal and SMART packaging, and everything looks clean, modern, and stylish. I ordered the counter signs in both black and white and I use them to describe products and list their prices, no disposable price stickers/tags needed! I love this product and would definitely recommend.

Honestly worth every dollar, so much so we bought two and stacked them. We were having a hard time finding a case that fit our needs that was minimal, sleek and functional until we came across this one. The ability to stack them was a huge plus as our counter space is limited. It seems like it will hold up to our daily cafe use, and has so far. Many customers comment how sleek it looks-.This case will pay for itself by featuring your bakery, couldn’t suggest it more!!

1 2 3

5 stars: 346 (92%)
4 stars: 28 (7%)
3 stars: 1 (0%)
2 stars: 0 (0%)
1 star: 1 (0%)

This is a bundle with no reviews of its own. The merchant set it to show reviews from the products it includes.

Great value cabinets that are well made

Great value cabinets that are well made, durable and look really sleek

Thanks so much for the kind words, Dane. Appreciate the support!

Lovely design, helps that they have lines now to keep letters straight!

Lovely design and definitely helps that they have lines now to keep letters straight. However, magnetism is really weak which is understandable considering how the letters have to be thin.

I just use super glue to hold them in place.

Thank you for your kind words! We're glad the lines help with straight lettering. Sorry to hear about the magnet strength—glad you found a workaround with super glue. Really appreciate the feedback!

Well constructed and solid materials

Well constructed and solid materials. Cleaning can be a bit hard if you get residue into the door tracts. Generally overall it's a fantastic product and I've purchased 6 of them now for my stores.

Thank you so much for your lovely review! So stoked to hear you love your case. If you ever need any tips on cleaning or maintenance, just let us know :)

well I think the size is fantastic

well I think the size is fantastic. We sell food and have a small store so we only needed to feature cookies. easy to assemble, its not glass, so its perfect.

Hi Orlando, this is great to hear! It's looking beautiful in your space, too. Thanks so much for the support!

Looks superb

Looks superb. The design quality is perfect… really changed the space in the shop.

The products are looking beautiful in your space — thanks again, Esther!

Sleek and easy to assemble

Sleek and easy to assemble.

Hi Casey, thank you for your great review! We're glad you find the display case sleek and easy to assemble. Enjoy your purchase!

Overall a great product that looks well in the display case which I also purchased

Overall a great product that looks well in the display case which I also purchased. The only con is that maybe the magnetic letters aren’t super strong, so it’s difficult to keep them in line but not a major issue at all.

Hi Simon, thank you for your feedback! We're glad you like the signs and that they look great in your display case. We'll pass on your feedback about the magnet strength for future improvements.

Awesome

Awesome counter signs they work perfect in my coffee shop

Hi Joshua, we're thrilled to hear the signs are working perfectly in your coffee shop! Thanks for your wonderful feedback and photos!

Beautiful professional looking cake display

Beautiful professional cake display, easy to assemble and looks great!! Exciting new addition to launch my cafes new cookie bar! Love the sliding doors at the back to keep product fresh and protected!

Hi Hannah, thank you so much for your wonderful review! We're thrilled to hear the display case is a perfect addition to your cafe. Wishing you great success with your cookie bar!

BEAUTIFUL Bakery Display Case

This bakery display case is even more beautiful than the pictures! Looks incredible in our cafe and the stacking option is easy and a great feature! 10/10 would buy again!

The price signs are great — the perfect size and fit a lot of numbers and letters

The price signs are great — the perfect size and fit a lot of numbers and letters. I have two issues. First, they're a little light on the magnetic grip. Second, when you peel the numbers out, they sometimes have small edges that need to be trimmed off with scissors. You could cut them out cleanly to begin with, but the thickness makes it hard to cut precisely along the line. One improvement would be making it easier to separate the letters and numbers from each other when you first break them apart.

Love the case ! Simple and elegant Everything was nicely wrapped

Love the case ! Simple and elegant
Everything was nicely wrapped. Great quality

Perfect to keep those letters from moving and

Perfect to keep those letters from moving and looking wonky

Amazing to showcase your pastries and creations keeping everything from drying

Amazing to showcase your pastries and creations keeping everything from drying, hygenic and sexy

this is a very useful and looks great

this is a very useful and looks great too

Very nice

Very nice, modern , a litle bit longer preparation, I would like a letter binder

Products are well built and thought out

Products are well built and thought out.

Another well made item from G&W

Another well made item from G&W. This case is surprisingly scratch resistant and well made. When stacked together crumbs can occasionally can get between the layers causing some difficulty in cleaning. Also, small crumbs can gather along the hinged bars that allow the case to open and close. Overall a great product with good design as you would expect from G&W. Just shy of perfect due to some cleaning difficulties and a price that is about twice what I would expect for the materials pushing it's value into questionable territory.

Great signs! Great

Great signs! Great company

Perfect

Perfect display

Thank you 🙏

Thank you, we love our signs so much! ✨

2-Piece Bakery Display Set

Customer Reviews