"George & Willy Firestarter"
"Object of Desire: A Hanging Laundry Rack from a New Zealand Maker" - 2018
"We Can’t Stop Talking About This Clever Small-Space Laundry Hack"
"How to simplify laundry and make your clothes last longer"
"This New Zealand Design Duo’s Headquarters Are as Fresh and Lighthearted as They Are." - 2019
"George & Willy’s signs and display systems are minimalist, functional, and playful. Same goes for their new offices in a revamped warehouse. Will McCallum and George Wilkins weren’t having much luck at outdoor craft marketplaces. They liked the items they’d been designing since their university days, and so did their friends, but sales were "meh." So they went online, and lo and behold, they were suddenly where they’d aspired to be: in the global market."
"The Wall-Mounted Baker Menu Lets You Get Creative with Words" - 2018
"2017: Gift Guide: New Homeowners" - 2017
The Daily Roller featured in Design Milk's gift guide round-up for new homeowners.
"Wall-Mounted Kraft Paper Roll Dispenser" - 2014
"From New Zealand to New York: George & Willy"