Counter Signs - Set of 12

$126 USD $180

Color: Black

These custom Counter Signs are a better way to label and price the little things. Counter display signs for pastries, ceramics, and everything in between. Magnet letters make it easy to change what’s on offer with our custom countertop signs.


    Sign Face: 3.5"/90mm (L) x 1.7"/43mm (W)
    Small Magnet Letters: 0.3"/7mm (L) x 0.2"/5mm (W)
    Large Magnet Letters: 0.4"/9.72mm (L) x 0.3"/6.9mm (W)
    Material: Steel, Magnet
    Weight: 2.2lbs/0.8kgs

    *Includes 12 x individual signs & 1,680 x letters, numbers, and symbols.
    Suitable for indoor use only.


    How big is the faceplate on the metal Counter Sign?

    The faceplate on the metal Counter Sign measures 3.5"/90mm (H) x 1.7"/43mm (W).

    How many letters and numbers come with the Counter Signs?

    Each order of Counter Signs comes with two sheets of magnet letters and numbers, with 1,680 symbols in total.

    Can I buy extra magnets if I run out?

    We do not sell extra magnet letters or numbers, but we've included more than enough in each pack to have your displays up and running in no time.

    How many Counter Signs will come in each pack?

    Each pack comes with 12 Counter Signs and two sheets of magnetic letters.

    What material is the metal price sign made from?

    The Counter Sign is made from magnetic steel.

    How can I display messages on the metal Counter Signs?

    The Counter Signs can be used with magnet letters, written on in chalk (we would not recommend using liquid chalk pens), or you could apply a vinyl decal for a more permanent message. 

    Do you also brand the Counter Signs or do you only sell them as blanks?

    We only supply the Counter Signs blank. However, the Counter Signs are really easy to get branded. Simply take it to your local signwriter or printer and they will be able to apply a vinyl decal of your artwork to the sign. Just tell them it is going on a 3.5mm/90mm (H) x 1.7"/43mm (W) faceplate.

    What other countertop options does George & Willy sell?

    We also sell the Card Counter Signs, the Standing Counter Signs, the Pricing Signs, and the Table Talkers for something a little different. Have a look at our complete Tabletop Collection for more.

    Do the Counter Signs come with chalk?

    The Counter Signs do not come with chalk, but it's very easy to find in your local stationery or art store.

    12 Signs in Every Pack

    Transform your cafe or store display

    1,680 Magnet Letters

    No more messy handwriting. Magnet Letters will keep your labels tidy.

    Six Fun Colours

    Choose a color to suit your brand & brighten up your space.

    Customer Reviews

    Based on 276 reviews
    Jizelle Bernardino
    Great quality!

    Recently purchased from George & Willy and it's super nice! Highly satisfied with the quality and design. Came across Instagram page and was impressed of the products. I am from the Philippines and planning to buy another set and have it shipped here in Manila again. Thanks, George & Willy!


    As a brand who spends a lot of time and energy on how we present ourselves to our market, George & Willy have been a game changer. Your beautifully designed signage products have added another level of aesthetic to our pasta bars. Having found your products, we’ve updated our footpath signs, internal information signs and added counter top signs - and they all look mint! Over time we intend to keep evolving our brand image using more of your signage.

    Mandie Garcia

    I am so pleased with the quality, design and color. These signs are sturdy, the magnet and magnetic letters are strong and great quality. These signs are so useful in my coffee shop, I’m always changing up my pastry and bean menu and these make it so simple to update and they always look so cute! I’ve received so many compliments, I hope that has translated to extra biz for G&W


    We use George and Willy everything! Thank you for making amazing products

    Elias Lucero

    We purchased the small magnetic countertop signs/labels and they look great on our shelves, on our counters, and in our pastry case. They come with more than enough characters and they're small enough to fit anywhere but big enough to read. The color and finish are great--would highly recommend.