2-Piece Three-Tier Bakery Display Set
Total add-ons:
For serious bakers
The 2-Piece Three-Tier Bakery Display Set pairs our Three-Tier Bakery Display Case with a pack of Counter Signs - Set of 12 to create a high-capacity, high-impact countertop system.
Designed for busy cafes and bakeries, the Three Tier Display Cabinet brings vertical display and visibility together and within easy reach for staff. The magnetic Counter Signs allow tidy pricing that complements the case without distracting from it.
Easy to clean, and adjust pricing as necessary, this set is suitable for daily hospitality use, whether your serving morning pastries or afternoon cookies.
Set includes:
- 1 x Three-Tier Bakery Display Case
- 1 x Counter Signs - Set of 12
Set pricing applied - save 10%
Specifications
Bakery Display Case Specifications:
Regular display case:
Width: 26.8″ (68 cm)
Height: 23.6″ (60 cm)
Depth: 15″ (38 cm)
Weight: 26.5 lbs (12 kg)
Large display case:
Width: 38.6″ (98 cm)
Height: 23.6″ (60 cm)
Depth: 15″ (38 cm)
Weight: 37.5 lbs (17 kg)
Shelf height: 6.7″ (17 cm) between tiers (all sizes)
Material: aluminum, acrylic
Counter Signs Specifications:
Sign face:
Width: 3.5″ (9 cm)
Height: 1.7″ (4.3 cm)
Magnet letter tiles:
Width: .34" (.85 cm)
Height: .24" (.6 cm)
FAQs
What color is the display cabinet screws and handle?
All of the Bakery Display Case hardware is a brass color.
Is the display cabinet made of glass?
No, the pastry display case is made with acrylic panels that slot into the aluminum brackets.
Can I get the retail display case in any other colors?
We provide the Three-Tier Bakery Display Case in three very versatile colors - black, brass, and white - and do not provide a custom powder-coating service. If you'd like the bakery display cabinet in a different color, speak to your local powder-coating expert, and you can have the case customized to your needs.
Can I use a pen on the Bakery Display Case?
A dry-wipe or whiteboard pen could be used on the retail display case for displaying prices, but for neater menus, we'd recommend using our Pricing Signs, Large Pricing Signs, or the ever-popular Counter Signs.
How do I clean the acrylic and the crumbs on my Bakery Display Case?
Not sure how to care for your bakery display case? Don't worry, we've written a full guide on how to avoid scratching your acrylic panels and how to get the crumbs out of the grooves.
How big are the Card Counter Signs?
The Card Counter Signs measure 3.58"/9.1cm (W) x 2.16"/5.5cm (H) x 1.16"/2.8cm (D).
How many signs will come in each pack?
Each pack comes with 12 card holders & a pack of 100 white cards.
If I run out of cards, can I purchase an extra pack?
We don't sell extra card pads, but if you need some more, larger pieces of card are easy to find at your local supplies store, and can be cut to size - 3.54”/9.1cm (L) x 2.16”/5.5cm (W).
How can I display messages on the Card Counter Signs?
The small cards can be handwritten using your favorite pen.
What other cafe furniture options do George & Willy provide?
If you're looking to complete your restaurant or cafe fitout, check out our Wall-Mounted Cafe Table or Booth Table for some space-saving cafe table options. We also have the Booth Seat as the perfect restaurant seating solution.
The case was easy to build, and actually pretty satisfying. It looks great, the display is fantastic. Already selling more than our previous case!
Hey Patrick, this is great news! Thanks for the support!
They are well made and create an upmarket wholesome look. The ridges do really help align the letters which can be fiddly otherwise. A great product that will last and last…
Thank you for your kind review! We're stoked to hear you love the Counter Signs.
Honestly these are great. While not being the cheapest option you can find the quality of components and ease of construction make it worth it, on top of the very nice tolerances that ensure a very airtight display. We have not had to double wrap anything we put in our cases because the airflow is minimal. The cases look great and we get compliments on them all the time, easy to clean and easy to use. If I absolutely had to complain about one thing it would be the level of adhesion on your acrylic sheet protectors, but that is a necessary evil and after doing about 2 you get the hang of it. 10/10, would buy more if I needed them.
I own a refillery and my shop's mission is to create as little waste as possible while running our business. That's why I continuously choose G&W's products for my store. Zero plastic, minimal and SMART packaging, and everything looks clean, modern, and stylish. I ordered the counter signs in both black and white and I use them to describe products and list their prices, no disposable price stickers/tags needed! I love this product and would definitely recommend.
Commensurate with the quality of the cake display - great combo.
- 5 stars: 235 (91%)
- 4 stars: 22 (9%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 1 (0%)
Lovely design and definitely helps that they have lines now to keep letters straight. However, magnetism is really weak which is understandable considering how the letters have to be thin.
I just use super glue to hold them in place.
Thank you for your kind words! We're glad the lines help with straight lettering. Sorry to hear about the magnet strength—glad you found a workaround with super glue. Really appreciate the feedback!
Overall a great product that looks well in the display case which I also purchased. The only con is that maybe the magnetic letters aren’t super strong, so it’s difficult to keep them in line but not a major issue at all.
Hi Simon, thank you for your feedback! We're glad you like the signs and that they look great in your display case. We'll pass on your feedback about the magnet strength for future improvements.
Hi Joshua, we're thrilled to hear the signs are working perfectly in your coffee shop! Thanks for your wonderful feedback and photos!
The price signs are great — the perfect size and fit a lot of numbers and letters. I have two issues. First, they're a little light on the magnetic grip. Second, when you peel the numbers out, they sometimes have small edges that need to be trimmed off with scissors. You could cut them out cleanly to begin with, but the thickness makes it hard to cut precisely along the line. One improvement would be making it easier to separate the letters and numbers from each other when you first break them apart.
Perfect to keep those letters from moving and looking wonky
We love our case. It’s sleek, modern, and holds a ton of product. It also seems sturdy and well built to withstand our high volume shop.
this pastry case fit the design of our cafe perfectly and has enough room for plenty of items, paired with the George and Willy price signs we love the way this looks!
Love how my bread and pastries are displayed. They give my display are more sophisticated look with the vibe of my cafe.
Honestly these are great. While not being the cheapest option you can find the quality of components and ease of construction make it worth it, on top of the very nice tolerances that ensure a very airtight display. We have not had to double wrap anything we put in our cases because the airflow is minimal. The cases look great and we get compliments on them all the time, easy to clean and easy to use. If I absolutely had to complain about one thing it would be the level of adhesion on your acrylic sheet protectors, but that is a necessary evil and after doing about 2 you get the hang of it. 10/10, would buy more if I needed them.
I love the look and weight of the signs. This is my second set and they look great and hold up well. My only wish is that the magnets were stronger. if the letters were a bit stronger to avoid getting moved during transit or resist moving when bumped.
Hi Scott,
Thanks for the feedback!
We've since added rails for letter alignment and improved magnet strength, which addresses exactly this. Really appreciate you sharing it.
We love the counter signs and how they look! They are very easy to assemble, and they give our product display a trendy, aesthetic, almost hipster vibe. However, there is one limitation, which mostly applies when displaying product titles in languages other than English.
In our case, we use Finnish, and Finnish has many long words with repeated letters—especially the letter “k,” which appears far more often than in English. Unfortunately, we don’t have enough “k” letters in the magnetic sets to cover all our product titles (“k” is very rarely used in English so producers decided to make less of those letters in sets).
For example, the word “carrot cake” in Finnish is “porkkanakakku,” which contains five k’s, and many of our product names are similar to this. So even though we end up with plenty of unused letters, the limited number of k’s prevents us from using the signs to their full potential.
Other than that, they are great!
Recently purchased from George & Willy and it's super nice! Highly satisfied with the quality and design. Came across Instagram page and was impressed of the products. I am from the Philippines and planning to buy another set and have it shipped here in Manila again. Thanks, George & Willy!











