Counter Signs - Set of 12

$180 USD

Color: Black

These custom Counter Signs are a better way to label and price the little things. Counter display signs for pastries, ceramics, and everything in between. Magnet letters make it easy to change what’s on offer with our custom countertop signs.


    Sign Face: 3.5"/90mm (L) x 1.7"/43mm (W)
    Small Magnet Letters: 0.3"/7mm (L) x 0.2"/5mm (W)
    Large Magnet Letters: 0.4"/9.72mm (L) x 0.3"/6.9mm (W)
    Material: Steel, Magnet
    Weight: 2.2lbs/0.8kgs

    *Includes 12 x individual signs & 1,680 x letters, numbers, and symbols.
    Suitable for indoor use only.


    How big is the faceplate on the metal Counter Sign?

    The faceplate on the metal Counter Sign measures 3.5"/90mm (H) x 1.7"/43mm (W).

    How many letters and numbers come with the Counter Signs?

    Each order of Counter Signs comes with two sheets of magnet letters and numbers, with 1,680 symbols in total.

    Can I buy extra magnets if I run out?

    We do not sell extra magnet letters or numbers, but we've included more than enough in each pack to have your displays up and running in no time.

    How many Counter Signs will come in each pack?

    Each pack comes with 12 Counter Signs and two sheets of magnetic letters.

    What material is the metal price sign made from?

    The Counter Sign is made from magnetic steel.

    How can I display messages on the metal Counter Signs?

    The Counter Signs can be used with magnet letters, written on in chalk (we would not recommend using liquid chalk pens), or you could apply a vinyl decal for a more permanent message. 

    Do you also brand the Counter Signs or do you only sell them as blanks?

    We only supply the Counter Signs blank. However, the Counter Signs are really easy to get branded. Simply take it to your local signwriter or printer and they will be able to apply a vinyl decal of your artwork to the sign. Just tell them it is going on a 3.5mm/90mm (H) x 1.7"/43mm (W) faceplate.

    What other countertop options does George & Willy sell?

    We also sell the Card Counter Signs, the Standing Counter Signs, the Pricing Signs, and the Table Talkers for something a little different. Have a look at our complete Tabletop Collection for more.

    Do the Counter Signs come with chalk?

    The Counter Signs do not come with chalk, but it's very easy to find in your local stationery or art store.

    Customer Reviews

    Based on 220 reviews
    Benjamin @benji'scoffeebar
    Amazing Design

    I've purchased these signs twice now and they are exactly what i was expecting and looking for. they fit perfectly in my display case and fit the overall vibe just right. i love that they are magnetic and can be edited at any time (unlike other signs that have to be written on). the letters fit perfectly and are very easy to handle.
    my only issue is that they aren't cheap -- more of an investment that is totally worth it. quality is 10/10


    We love having these little magnetic signs at Hey Yallah. We use them for our pastry display as well as our retail wall and we love how clean they look.

    Mikael Bengtsson @newportcoffee

    It's a very close fit design-wise with how we how we design ourselves, we use a lot of white as an example. It's very clean. So yeah, it's my go-to


    We love these magnetic countertop signs that we bought from George and Willy. So much so that after opening we immediately ordered a second set! the set comes with so many letters, numbers and characters that you’ll never run out. It’s perfect for all of our constantly changing flavors at our bakery!


    I use the signs for my mobile coffee bar on special occasions and I am convinced of both the quality and the materials! The design convinced me immediately and I am flexible with the lettering at every event!