Round Counter Signs - Set of 12
Total add-ons:
A better way to label the little things. Counter display signs in a friendly curved shape for pastries, ceramics, and everything in between. Magnet letters make it easy to change what’s on offer. Available in a range of colors, there’s a counter sign display to suit your space.
Specifications
Specifications
Small sign face:
Width: 3.5″ (9 cm)
Height: 1.7″ (4.2 cm)
Medium sign face:
Width: 4.7″ (12 cm)
Height: 2.3″ (5.8 cm)
Magnet letter tiles:
Small: 0.3″ (0.7 cm) high
Large: 0.4″ (1 cm) high
Material: steel, magnet
What’s included:
12x individual signs
2,400+ magnet letters, numbers & symbols
FAQs
FAQs
What are the Round Counter Signs?
Round Counter Signs are magnetic steel signs with rounded corners, for displaying prices, product names and specials on a counter or display case. They come in two sizes — Small at 3.5″ × 1.7″ (9 × 4.2 cm) and Medium at 4.7″ × 2.3″ (12 × 5.8 cm) — and each pack includes 12 signs plus 2,489 magnetic letters, numbers and symbols in two heights.
What else are they called?
Round Counter Signs are also known as price signs, price tags, shelf talkers, or tabletop signs. The magnetic face means messages change in seconds, with no reprinting and no disposable sticker tags.
What sizes do the Round Counter Signs come in?
Two, selected when you order. Small is 3.5″ × 1.7″ (9 × 4.2 cm) and Medium is 4.7″ × 2.3″ (12 × 5.8 cm). Both come in packs of 12 with the same set of letters.
What's included in a pack?
12 signs in your chosen size, plus 2,489 magnetic letters, numbers and symbols across eight sheets in two heights.
Can I buy extra magnetic letters?
Each pack includes 2,489 letters, which covers most displays comfortably — but extra Counter Sign letters are available separately if you run short of a particular character.
Can the Round Counter Signs be used outdoors?
No. They're steel and aren't weatherproof, so they're for indoor use or covered areas protected from rain.
What other custom counter signs and price displays does George & Willy sell?
We have a range of custom Counter Signs in different shapes, sizes, and colors designed to suit your space, including the Pricing Signs, Table Talkers, and Large Round Counter Signs. For the full range, check out our Tabletop Collection.
- 5 stars: 431 (90%)
- 4 stars: 48 (10%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 1 (0%)
Cannnot express how much we LOVE these magnet signs! They are perfect for little messages and descriptions and don't get me started on the packaging they came in - such a lovely unboxing experience. George & Willy does it right!
The signs are looking beautiful! So stoked to hear you love them and appreciated the packaging! Thank you Jamie!
This really is an easy way to swap out signage on our 150-200 flavors of cheesecake. I had originally purchased the pink ones years ago when we first opened and they had come in damaged. But the company had excellent customer service and took care of me instantly. Glad to have fresh ones and clean letters again.
Your signs are looking beautiful! Very well executed. Thanks so much for the kind review, and we're stoked to have you as a returning customer. Thanks Hannah!
Thanks so much for choosing G&W!
Great product. We operate 3 cafes and use G&W products in all of them for our display cabinets. There service and delivery is always fast and efficient
The signs are looking great! Thank you so much for your continued support of G&W!
So impressed! The quality and care are outstanding. Everything arrived beautifully and carefully packaged. I was skeptical before- I’m a huge fan of now ◡̈
This is such a great review to receive, we're so glad you gave us a shot! Thank you Generosa!
Really glad to hear you're happy with the quality of the signs! Thank you for your support.
NOT joking this is the best quality packaging and products I have ever ordered! I called my team right after. Will be ordering a lot more from here.
This is such a great review to receive — thanks so much Ellie!! Really appreciate your support.
Really good quality and lots of letters that came with it.
Hi Norma, thank you for your lovely review! We're stoked that you're happy with the quality and variety of letters. Enjoy using your signs!
Really happy with these counter signs! They look smart and professional, are sturdy and well made, and are very easy to change whenever needed. They’re the perfect size for our café counter and make displaying product names and information look much neater and more organised. Great quality and exactly what we were looking for. Would definitely recommend!
The signs are looking epic in your space — thank you so much Alexandra!
Love it, thanks so much for your continued support Leigh!
Lovely design and definitely helps that they have lines now to keep letters straight. However, magnetism is really weak which is understandable considering how the letters have to be thin.
I just use super glue to hold them in place.
Thank you for your kind words! We're glad the lines help with straight lettering. Sorry to hear about the magnet strength—glad you found a workaround with super glue. Really appreciate the feedback!
Overall a great product that looks well in the display case which I also purchased. The only con is that maybe the magnetic letters aren’t super strong, so it’s difficult to keep them in line but not a major issue at all.
Hi Simon, thank you for your feedback! We're glad you like the signs and that they look great in your display case. We'll pass on your feedback about the magnet strength for future improvements.
Hi Joshua, we're thrilled to hear the signs are working perfectly in your coffee shop! Thanks for your wonderful feedback and photos!
The price signs are great — the perfect size and fit a lot of numbers and letters. I have two issues. First, they're a little light on the magnetic grip. Second, when you peel the numbers out, they sometimes have small edges that need to be trimmed off with scissors. You could cut them out cleanly to begin with, but the thickness makes it hard to cut precisely along the line. One improvement would be making it easier to separate the letters and numbers from each other when you first break them apart.
The price signs are great — the perfect size and fit a lot of numbers and letters. I have two issues. First, they're a little light on the magnetic grip. Second, when you peel the numbers out, they sometimes have small edges that need to be trimmed off with scissors. You could cut them out cleanly to begin with, but the thickness makes it hard to cut precisely along the line. One improvement would be making it easier to separate the letters and numbers from each other when you first break them apart.
Perfect to keep those letters from moving and looking wonky







